In 2018, while backpacking through Southeast Asia, Yas founded Bedward Branding to create marketing campaigns that move with meaning. Her mission? To build and sustain culturally-rooted, innovative brands that connect with people… not just trends.

Today, our agency publishes hundreds of pieces of content each week, across multiple platforms, reaching a collective audience of over 4.4 MILLION daily. From high-profile campaigns to boutique brand launches, every project is purpose-driven, strategy-backed, and designed to deliver measurable impact for our clients.

Yas has been honored with multiple Anthem Awards and powered campaigns for presidential candidates and global brands, including the launch of Winnie Harlow’s suncare line, Cay Skin, at Sephora US & Canada.

We create with care, we shape brands that are built to last, and we do it in a way that does not cost us our joy or integrity. Here’s a peek into our process:

Curious about our clients & campaigns? Ready to work together? Explore below

- Let’s connect - Packages - Projects - Press -