In 2018, while backpacking through Southeast Asia, Yasmine founded Bedward Branding to create marketing campaigns that move with meaning. Since then, Bedward Branding has evolved into a boutique branding agency, producing high-performing creative for Instagram, TikTok and YouTube that engage millions daily. Beyond digital, our work spans film, television and out-of-home placements. From high-profile campaigns, to independent brand launches, every project is purpose-driven, strategy-backed and designed to deliver measurable impact for our clients.
L- On-site with Cay for our first press day.
M- Yas with the “Cay Crew”: Suki Chancy, Winnie Harlow, Cassandra Devor and Laura Valdez.
R- First Anthem Award win for Yasmine! 🏆
Yas has been honored with multiple Anthem Awards and powered campaigns for presidential candidates and global brands, including the launch of Winnie Harlow’s suncare line Cay Skin, at Sephora US & Canada.
We create with care, we shape brands that are built to last, and we do it in a way that does not cost us our joy or integrity. We believe in thoughtful collaboration, clear communication and elevating innovative, culturally-rooted companies, that are as intentional, as they are influential. Our team is based in New York, Los Angeles, Atlanta, London, Jamaica, and Yasmine works remotely while traveling. No matter where you are in the world, we help you create content, manage your socials and grow your business. We specialize in social media management, brand development (including rebranding) and shareable short-form video, from behind-the-scenes to event recaps.
See our full range of services here →
L- Stylists Carlee Princell and Sarah Slutsky-Tooley, with Yasmine Bedward and Renée Elise Goldsberry, June 8, 2025, backstage at the 78th Tony Awards, Radio City Music Hall in NYC.
R- Yasmine Bedward alongside author and influencer Candice Bolden at Planta LA, celebrating the launch of “Living With PCOS”, a project she both illustrated and supported through publishing.
Our process begins with a consultation where we learn your vision, values and objectives. From there, you’ll receive a tailored pitch deck outlining strategic recommendations designed specifically for your business. Once you select the package that best aligns with your needs, we finalize your personalized onboarding agreement and officially begin the onboarding process. Curious about our clients and campaigns? Ready to work together? Explore more below!